Designer Bio
Basma Chaieri is a Dubai-based jewellery designer and certified IGI diamond grader, working across natural and lab-grown diamonds to create pieces that carry real meaning. Every design begins with the stone — graded and selected by hand — before it becomes a piece of jewellery.
As the designer behind Etika Jewels, Charmie, and every bespoke commission, Basma brings a rare dual expertise to each collection and each individual piece: the trained eye of a certified diamond grader, and the craft of a designer who shapes every detail herself. Whether it’s a ready-to-wear piece, a build-your-own charm necklace, or a fully custom design, each one is made with the same standard of care.
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Expertise In
From the first stone to the finished piece - every step, handled personally
Diamond & Gemstone Sourcing
Natural and lab-grown diamonds, sourced and graded by hand, alongside a curated selection of fine gemstones – chosen personally for every commission
Engagement & Bridal
Engagement rings and bridal pieces designed to mark life’s most meaningful moments, from classic solitaires to fully custom designs
Custom, Bespoke & Fashion Design
One-of-a-kind pieces designed from concept to creation – CAD design, diamond selection, and production – alongside statement and everyday fashion jewellery for those who want something distinctive
Jewellery Repair & Revamp
Breathing new life into pieces you already own – from restoration and repair to reimagining an existing piece as something new
